Press Release

Reframe Solutions Targets Growth – Brandner to lead Commercial Sales

Published On: September 29, 2022

WSD Digital, LLC (dba as “ReFrame Solutions”), a Connecticut Limited Liability Company with deep roots in providing technology solutions and services for the State/Local Government and Commercial Sectors, announced that Bob Brandner had assumed the role of Head of Commercial Sales. 

“Bob was hired in February 2022 to lead the delivery operation for Reframes Catalyst consulting division that served a primarily public sector customer base.  In this role, I directed Bob to develop strategic roadmaps for our traditional public sector products and services as well as a blueprint for growing Reframes fledgling commercial sector business; as the Catalyst delivery operation was fine-tuned and optimized, I asked Bob to implement the commercial sales strategic blueprint by assuming a new role as Head of Commercial Sales.  He will leverage his extensive experience growing consultative sales for multiple high-tech firms, including ACS Healthcare, Dell Technologies, and NetApp. We are thrilled to have Bob leading this critical initiative,” said Anand Balasubramanian, CEO/CTO of Reframe Solutions.  

Brandner brought over 30 years of proven success in various roles in IT delivery, consulting, and sales with him upon joining Reframe.  Roughly half of the 30+ years were spent with IT technology product and services firms.  Titles held included consultative sales executive, pre-sales engineer, solutions architect, managing partner, and account executive for the high-tech companies mentioned above.

Intermingled with his time working on the vendor side, Bob spent the other half of his career turning around, developing, and enhancing the IT divisions for multiple healthcare providers, payors, and higher education organizations, including Aetna, UMASS Memorial Healthcare, UCONN Health Center, National Physicians’ Services and most recently, Spectrum Health Systems.  He carried the titles of COO, CIO (4 times), CTO, CISO, and Executive Director for these organizations.

At UCONN Health Center, the institution was honored as one of the “100 Most Wired Hospital Award winners in 1999. In 2017 at Spectrum Health, he was selected as one of the “113 Hospital & Health System CIOs to know” by Becker’s Hospital Review.  In addition, Bob published several articles on Electronic Medical Record Best Practices, Document Output Assessment, and an innovative, Nine Step Framework for IT ROI Maximization.

For more information about Reframe Solutions, visit or call 1-844-473-3726.

About Reframe Solutions:
Based in Hartford, CT. and founded in 2018, Reframe Solutions is a Connecticut Limited Liability Company with deep roots in providing technology and services for the State and Local Government and Commercial Sectors. Reframe Solutions takes its branding from our motto: ReFraming the Customer Experience through Exemplary Customer Service and Innovative Technology. Under the broader heading of digital transformation consulting, our solutions range from modernizing your core applications for the cloud to migrating entire stacks and building resilient cloud-native applications; we address the whole gamut of needs, including platform, application, security, and data